Volume : 6, Issue : 2, February - 2017

EFFECTIVENESS OF ADVERTISEMENTS ON WOMEN COSMETICS IN SOCIAL MEDIA - (With special reference to A.E.T. College for Women)

Dr. C. Natarajan, Shenbagam Kannappan

Abstract :

<p>&nbsp;<i style="text-align: justify; text-indent: 0.5in;"><span lang="EN-IN" style="font-size:12.0pt;line-height:150%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;&#10;color:#222222;mso-fareast-language:EN-IN">In the modern world, has a lot of people having potential to be customer for a product or services offered by a company through online.&nbsp; The fast growth in IT industry leads to the growth of attention of consumer‘s day by day online shopping habit. It is very necessary to analyse the consumer behaviour.&nbsp; The present article is an attempt to analyse the effectiveness of advertisements on women cosmetics in social media. Especially the women consumers nowadays taking more interest on cosmetics.&nbsp; They also prefer online purchase for getting varieties and save time.&nbsp; So the researcher has taken sample from the women students of A.E.T.college for women.&nbsp;&nbsp; Advertising is very necessary for any product.&nbsp; Traditionally the companies are following print media, television and radio.&nbsp; Nowadays online advertising became a new and modern form of advertising than other.&nbsp; The companies are targeting their customers through social media website than other website.&nbsp; Overall, it is necessary to study about the effectiveness of advertisement on women cosmetics in social media.&nbsp; The researcher has taken 400 samplefrom the A.E.T. Women College by purposive sampling method. The researcher has used Simple percentage analysis, Chi square and Multipleregressions for the analytical part of the study.</span></i></p> <div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;&#10;mso-border-bottom-alt:solid windowtext .75pt;padding:0in 0in 1.0pt 0in"> <p class="MsoNormal" style="margin-top:6.0pt;margin-right:0in;margin-bottom:6.0pt;&#10;margin-left:0in;text-align:justify;text-indent:.5in;line-height:150%;&#10;border:none;mso-border-bottom-alt:solid windowtext .75pt;padding:0in;&#10;mso-padding-alt:0in 0in 1.0pt 0in"><i><span lang="EN-IN" style="font-size:12.0pt;line-height:150%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;&#10;color:#222222;mso-fareast-language:EN-IN"><o:p></o:p></span></i></p> </div>