Volume : 6, Issue : 2, February - 2017

AN EXPLORATIVE ANALYSIS OF MEDIA IMPERIALISM ON WORLD STAGE

Ms. Meenakshi

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">Media imperialism is a theory, mentioning that smaller international locations are dropping their identity due to the force-feeding of media from large international locations. The western world by means of the use of distinctive types of media, among them the handiest and impactful is tv transmitting the western values and beliefs to the alternative nations and cultures round the arena. Media has modified the manner we paintings, live, do, enterprise, and even our perspectives and belief towards lifestyles. The Present paper discusses the foundation, concept, emergence of media imperialism and approximately its distinct components. It also discusses the dependency model of communication, media imperialism and culture, which examine the strength and impact of western media, in particular US media. Furthermore, the paper examines the global media growth, international media business enterprise and the coverage of localization adopted by means of these groups to continue to exist in the international locations outdoor their home marketplace. This paper additionally very in ief discusses the media imperialism in Indian angle.</span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>