Volume : 6, Issue : 4, April - 2017

USE OF SOCIAL MEDIA AS AN EFFECTIVE WAY OF ADVERTISING AMONG COLLEGE STUDENTS IN MALAPPURAM DISTRICT:A STUDY

Muhamed Yasir A K

Abstract :

<p>&nbsp;<span style="font-size:12.0pt;line-height:115%;&#10;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:Calii;mso-fareast-theme-font:&#10;minor-latin;letter-spacing:1.5pt;mso-ansi-language:EN-US;mso-fareast-language:&#10;EN-US;mso-bidi-language:AR-SA">In Social media marketing, social media platforms and websites are used to promote a product or service. Social Medias undoubtedly plays a vital role in oadening social connections and learning technical skills. Nowadays most of the adolescence students using social medias. This study discussed the effectiveness of social media advertising in Malappuram District , Kerala</span></p>