Volume : 6, Issue : 5, May - 2017

A STUDY ON THE CONSUMER BEHAVIOR TOWARDS SHOPPING MALL IN KOZHIKODE CITY

Muhamed Yasir A K

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; letter-spacing: 1.5pt; text-align: justify; text-indent: 0.5in;">The retail sector in Indian has a drastic transformation and rapid growth in this era. The emergence of shopping malls has turned the face of the retail industry in India. Indian metro cities like Mumbai, Delhi, Chennai, Bangalore etc. have received economic and social contributions from these malls making them one of the most prominent cities in India as well as around the world. Now small cities are also show the same mall culture. Organized retail sector is growing at rapid speed, more jobs are being created, town plans are getting modernized, and thus the consumer behavior too. These are happens due to high-income opportunities, international exposure, changing attitude towards saving and necessities of lifestyle. The shopping behavior of consumer is also changed with the growing choices and trends. Shopping in malls has become a major leisure activity. In this scenario, the current study will help marketers to understand the consumers in terms of their shopping styles and to adapt and improve their marketing campaigns as well as strategies to penetrate more into the market.</span></p> <p class="MsoNormal" style="text-align:justify;text-indent:.5in"><span style="font-size:12.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;letter-spacing:1.5pt"><o:p></o:p></span></p>