Volume : 6, Issue : 5, May - 2017

NEW DIMENSION OF SERVICES MARKETING IN LIFE INSURANCE CORPORATION OF INDIA: ISSUE AND CHALLENGES

Gautam Kohli, Dr. R. K. Singh

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The Purpose of my Research Paper is to focus on potentiality and strength of India&rsquo;s Service Sector in shaping Business through Life Insurance. The distinct characteristics of services in life insurance are intangibility, perishability, inseparability, variability, ownership, simultaneity; quality measurement etc. This study is to discover the remarkable changes Life Insurance in Service Sector and its overall impact in structuring Business through Life Insurance in India. As Service plays vital and crucial role in the pace growth of Indian Economy, this research paper also gives some new dimension in Life Insurance Corporation of India. The role of services marketing become a vital role in our Modern Economy, reasons for the growth of Services Industry in India with addition of analyzing the transformation in this Sector. With its emerging nature it has become the fastest-growing sectors on the global landscape and hence it has made substantial contribution towards global output as well as employment generation.</span></p> <p class="MsoNormal" style="text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>