Volume : 2, Issue : 5, May - 2013

Mobile Application: A Key for Entrepreneurial Enhancement

Dr. P. S. Nagarajan, J. Ashokkumar

Abstract :

The growth of mobile commerce requires development of both demand and supply sides of the market. On the supply side, the development of mobile applications (e.g. games, calendars, search engines) via cellular technologies occur in a context partially defined by technical development dependencies that arise from the layered nature of mobile hardware and software technologies. This paper says that these technical application development dependencies shape both the strategies employed by entrepreneurs as well as the evolution of the mobile market. In particular, entrepreneurs are faced with technology choices and device uncertainties, while the market experiences fragmentation, intermediation and distribution integration. These results in the slow development of mobile commerce in general, provides a basis for understanding future market developments, and further evidences the interdependency between technological and market evolution.