Volume : 1, Issue : 1, June - 2012

A study of the use of Information technology enabled banking services by Indian Customers

Dr Sunny Thomas, Waheeda Sheikh

Abstract :

Indian banking is undergoing a paradigm shift. Increasing number of customers prefer the electronic banking services over the traditional banking services. The average customer is at ease with the use of new products and services. Even in the rural area people use biometric ATMs. Present study is based on the primary data collected from a sample of bank customers from western India. The study reveals that a large percentage of customers have shifted towards the convenient Information Technology enabled services offered by the commercial banks in India. Bank customers are using the ATMs mainly for the withdrawal of cash and for checking the balance. The use of the internet and the plastic cards for the purchase of goods and service is on the rise.