Volume : 2, Issue : 6, June - 2013

Readers Digest A marketing miracle!

Mr. A. Peer Ismail, Dr. P. Chilar Mohamed

Abstract :

This case is written to explain the genesis of Reader’s Digest and entrepreneurial spirit. The idea of Reader’s Digest was rejected, and convinced by the idea the entrepreneur ensured success worldwide across different cultures and geographies. How was it even possible? The present case traces its history and provides you some insights. Please answer the questions the end of the case to understand some of the issues relating to entrepreneurship

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Cite This Article:

Mr. A. Peer Ismail, Dr. P. Chilar Mohamed / Readers Digest A marketing miracle! / Global Journal For Research Analysis, Vol:2, Issue:6 June 2013


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