Volume : 2, Issue : 7, July - 2013

Attitude Towards Public Service Advertisements Among the Rural Youth in Chengalpat Taluk – Kanchipuram District

S. Gangadharan, Dr. P. S. Nagarajan

Abstract :

In an age of environmental disaster, population explosion, socio–cultural confrontation, tension and dissension; we need to review the present philosophy of transformation of the industrial economy. We cannot deny the fact that the present system of economic development, standing on the pillars of mechanized industrial economy, has helped sensing, serving and satisfying customers fantastically but at the same time have also been instrumental in inviting a number of social evils. Advertisement shall be one of the cost effective strategy which disseminate messages, whether to build and preferences or to educate people to avoid hard drugs, control of population, prevention of aids, importance of education, child labour and so on.