Volume : 4, Issue : 8, August - 2015

ELEMENTS OF VISUAL MERCHANDISING

A. Prabu Asirvatham, Dr. N. Mohan

Abstract :

<p>Visual merchandising is an activity and profession of developing floor plans and three dimensional designs to maximise the sales. It is an art of displaying the merchandise in an attractive way in order to attract the customers. Both goods and services can be displayed to emphasize their features and benefits. It attracts the customers thus increasing the sales. It creates awareness in customer about the merchandise. It attracts, engages and motivates the customer towards purchase. It helps the customer to locate and self select the merchandise. This article sets out to examine the impact of different elements of visual merchandising on success of retail stores. The elements of visual merchandising which have been taken up are colour, lighting, store layout, signage and store interior.</p>