Volume : 7, Issue : 12, December - 2018

Brand preference in Health Drink Category

K. Zion Raj, Dr. D. Jebapriya

Abstract :

<p> <span style="font-size:12.0pt;font-family:"Times New Roman","serif";
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:
EN-US;mso-bidi-language:AR-SA">Every business that deals with consumers is guided by consumer demand for the products. Consumer behaviour is the act of individuals in obtaining and using goods and services, which is exhibited through decision process. Consumer purchases are likely to be influenced by physiological, psychological and sociological factors. Purchasing of health drinks involves a lot of thinking since it is related with the health of people. The type of health drinks purchased by the family depends upon certain influencing factors such as place of residence, income, education, family background etc</span></p>