Volume : 3, Issue : 12, December - 2014

Consumer Satisfaction Towards Ayurvedic Oral and Personal Care Products With Special Reference to Coimbatore City

Mr. J. Prasath

Abstract :

In India ayurvedic herbs are used as medicines, our culture has taught us how to use ayurvedic herbs in oral and personal products for the factors like natural, economical and user friendly. Oral and personal care industry has responded to the consumers expectations with wide variety of products. Our country is witnessing increased changes in desires and lifestyle, which resulted in increase in demand for Oral and Personal care products. This research work aims to analyse Consumer Satisfaction towards ayurvedic oral and personal care products among consumers from Coimbatore city. The sample of 200 respondents selected were based on convenience sampling. The study revealed that majority of consumers use Oral and Personal care products to improve their personal appearance and health. Thus, it is suggested that understanding consumer satisfaction towards oral and personal care products is a key to the success of oral and personal care products manufacturers.