Volume : 4, Issue : 1, January - 2015

An Introduction to Green Marketing-Emerging Dimensions: A Review

Ankit Gandhi, Dr. Ashvin Solanki

Abstract :

<p>The importance of Green Marketing can well be emphasised by stating the fact that majority of consumers in all the< /> countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an< /> important corporate priority &ndash; ranking behind good value, trustworthy, and cares about customers. Green marketing is< /> a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has opened< /> the door of opportunity for companies to co&ndash;and their products into separate line, lauding the green&ndash;friendliness of some while ignoring that of< /> others. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment.</p>