Volume : 6, Issue : 11, November - 2017

A Study of Digital Marketing: Search Engine Optimization, Social Media, Digital Campaigns and Mobile Marketing

Kumaresan K, Sindhu G

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The new generation Technology and Tools have given birth to digital marketing, social media applications and many more in the pipeline. This paper aims is light on the evolution of various digital media marketing techniques and way of increasing the efficiency to reach the product to the right people. An extensive study of papers on digital marketing is done to develop an understanding of the digital media usage. A discussion on effectiveness of Digital Marketing for various corporate as well as marketing communications, sales enhancement and developing cordial relationships with the customer. This article focuses on the importance of Digital media marketing in the current marketing arena.&nbsp;</span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;mso-layout-grid-align:none;text-autospace:none"><span lang="EN-IN" style="font-size:12.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;"><o:p></o:p></span></p>