Volume : 7, Issue : 7, July - 2018

IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR

Raimohan Dash

Abstract :

<p>&nbsp;With the rapid growth in technology, the internet is becoming an important one stop point for consumers in 􀃶nding</p> <div>most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a</div> <div>panacea for all their requirements. Internet advertising oadly consists of various commercial content formats delivered by video clip, print,</div> <div>and audio; either solicited or unsolicited and includes company web sites, corporate logos, e-mail messages, pop-ups, banner ads,</div> <div>skyscraper ads, buttons, interstitials, hyperlinks, dynamic media, and interactive games. It is important for local businesses to look into</div> <div>internet advertising as more consumers turn to the internet for their purchasing. Many consumers are online every day for their personal</div> <div>work, but do they notice the ads, banners displayed on that webpage and most important their recall value. Internet advertising has</div> <div>signi􀃶cant relationship with purchase decision of the consumers and therefore is a key determinant in in􀃸uencing consumer behaviour and</div> <div>there is a positive relationship between internet advertising and consumer purchase decision.</div>