Volume : 4, Issue : 11, November - 2015

Do Store Attributes Discriminate between Store Formats? A Binary Logistic Approach Using Dummy Variables

Dr. Debasis Bhattacharya, Shuvendu Dey

Abstract :

<p>It is reported in retail literature that the location of the store and quality of service are considered very important in generating store patronage behavior. A binary logistic model was employed including a few dummy variables like location, empathy, store ambience and fast service. The coefficients for the dummy variables are found to be significant indicating the importance of these variables in ensuring store loyalty. The omnibus test results demonstrate that the fit of the model is quite satisfactory. The pseudo-R square values are also on the higher side signifying that shoppers&rsquo; can be discriminated adequately based on the set of explanatory variables retained in this study</p>