Volume : 5, Issue : 7, July - 2016

KEY FACTORS INFLUENCING BUYING PATTERN OF CONSUMER OF HOUSE HOLD ELECTRONICS GOODS.

Narayan. G. V.

Abstract :

<p>&nbsp;As we all know there are numerous factors that influence the buying pattern of consumers. Unlike FMCG products Consumer Electronics Goods are not consumables and costly and hence are thoroughly researched by the consumer before making the purchase. As manufacturers and sellers use various technologies and methods available at their disposal consumer behavior also is evolving and expectations are more. An effort is made to study the consumer expectation and their preferences by way of direct survey.</p>