Volume : 8, Issue : 6, June - 2019

Investigations Into Extraneous Factors In Purchase of Toys

Salma Shaheen

Abstract :

Research on analysis of relationship between criteria for selection of toys and demographic profile such as occupation, age, gender and qualifications have been recently studied by a number of people. Investigation of relationship between motivational factor for purchase of toys and demographic profile has also been investigated recently. This paper looks into several other extraneous factors (other aspects) for purchase of toys and evaluates the effectiveness of other aspects for purchase of toys and demographic profile. In this research paper, four null hypotheses have been prepared, tested and results are compiled using SPSS (Statistical Package for the Social Science). The present paper also highlights the relationship which would be useful for manufacturers and marketers of toys.