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MENUVolume : 5, Issue : 7, July - 2016
A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR.
G. V. Narayan
Abstract :
<p> This article gives insight on the growth of LG group of South Korea as the Market leader in the Consumer Electronics Sector in India within in a short span of a decade. An effort is made to reveal the strengths and strategies of the group that has plummeted it into the position of market leader.</p>
Keywords :
Consumer electronics
Market leader
Strategies
LG Group
South Korean
MNC in India
Article:
Download PDF Journal DOI : 10.15373/2249555XCite This Article:
G.V.NARAYAN A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR. Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016
