Volume : 6, Issue : 7, July - 2017

An investigation into the customer satisfaction of online shoppers

Dr. Tariq Hussain Bhat

Abstract :

<p>&nbsp;<i style="text-align: justify;"><span style="font-size:12.0pt;line-height:&#10;115%;font-family:&quot;Times New Roman&quot;,serif">With the advent of technology online shopping has grown at a tremendous pace. The ultimate performance of any business depends on the satisfaction of its customers. The present study was therefore carried out with the purpose to assess the customer satisfaction of online shoppers. It was found that these customers are overall satisfied with the performance of online marketers they deal with. The present study recommends the improvement of post-sale service to enhance their satisfaction which will ultimately help them in their retention.</span></i></p> <p class="MsoNormal" style="text-align:justify;text-justify:inter-ideograph"><i><span style="font-size:12.0pt;line-height:&#10;115%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></i></p>