Volume : 7, Issue : 5, May - 2018

BANK LOCATIONAL SPREAD - A REVIEW

Dr. R. Balasubramani, Kanmalar. R

Abstract :

<p>&nbsp;The location of a service provider and the channels adopted to meet the target customers are the two decisions</p> <div>involved in service marketing management. These decisions have pointed relevance to services, as very often they</div> <div>cannot be stored and have to be performed and consumed at the same point. The place of service provider is also important as the</div> <div>environment at which the service is delivered and how it is delivered is part of the perceived values of the service. The study observes that</div> <div>there is positive relationship between number of anches and population in the speci􀃶c area. The analysis reveals that there is a negative</div> <div>relationship between population and number of villages in a speci􀃶ed block. It can be said that the population is not evenly spread in</div> <div>villages in the selected blocks. It can be safely concluded that anch expansion in the study area depends on the population and total area</div> <div>of the blocks. Lesser preference is given for the variables such as number of industries, villages and cropping area.</div>