Volume : 4, Issue : 7, July - 2015

Impact of User Generated Content on P.G students: An Empirical Study at University of Mysore

Nakalyango Betty Kakulu, Dileep Kumar M

Abstract :

<p>The new media &lsquo;User Generated Content&rsquo; is a widely discussed, debated and investigated theme in our times. The new technology world is known as the information age and new information and communication technologies have converted the modern society into an information society. The new media and User Generated Content have become prominent instruments of research and development across the globe. Therefore, the advanced technology and New Media has led to the birth of User Generated Content in the modern times. The present study evaluates Impact of User Generated Content on Post Graduates students in the University of Mysore, Karnataka State and aims to ing to the fore front the accessibility of user-generated content by students, its distribution pattern in the New Media, quantify students&rsquo; involvement in UGC and how it affects their day to day lives. The present study approached the problem through a systematic survey method.</p>