Volume : 5, Issue : 12, December - 2016

AGRICULTURAL MARKETING SERVICES IN INDIA: SOME ISSUS

Mr. Bethu Sudhakar

Abstract :

<p>&nbsp;<i style="text-align: justify;"><span style="font-size:12.0pt;line-height:&#10;150%;font-family:&quot;Times New Roman&quot;,serif">Strengthening agriculture is critical for facing the challenges of rural poverty, food insecurity, unemployment, and sustainability of natural resources. Agriculture is the science and practice of activities relating to production, processing, marketing, distribution, utilization, and trade of food, feed and fiber. This definition implies that agricultural development strategy must address not only farmers but also those in marketing, trade, processing, and agri-business. In this context, efficient marketing and rural credit systems assume added importance. Marketing system is the critical link between farm production sector on the one hand and nonfarm sector, industry, and urban economy on the other. Indian agriculture has seen a lot of changes in structure from time to time when needed. The paper also highlights some alternative services available in agricultural marketing in India that could provide additional value in the agricultural development. In the end the paper provide some suggestions that could help to make agricultural marketing services better, more valuable and economical for the producer/farmer, the consumer and the country as whole.</span></i></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;line-height:150%;mso-layout-grid-align:none;text-autospace:none"><i><span style="font-size:12.0pt;line-height:&#10;150%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></i></p>