Volume : 8, Issue : 10, October - 2019

FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS IN KANYAKUMARI DISTRICT

R. Jackulin Ancy, Herald M Dhas

Abstract :

Women Entrepreneurship is an important part of social and economic development of a country. Now women have realized their importance in the society and their participation in economic activities is also increasing. The development of the industry depends on the efficiency of the women entrepreneur. Since the nature of entrepreneur and the financial, marketing and other constraints that will restricts the development of the women entrepreneurship, the researcher has carried out the present study. As far as the present study is concerned, the investigator has proposed to collect the data required from the sample population by adopting percentage sampling technique. The researcher has targeted 150 sample respondents from which the percentage of the total in proportion to the number of members and the total targeted respondents. The Kanyakumari district comprises of four taluks and three taluks are selected for field survey. From each taluk, 50 entrepreneurs are selected as sample. 150 women entrepreneurs are identified as the sample respondents for the study by using convenience random sampling method. The industries are considered as ideal nurseries for the rapid growth and development of women entrepreneurs. The need of the hour is the growth of women entrepreneurs in the country to accelerate the process of economic growth. It is found that ‘Career challenge’ is the important self-motivating factor influencing success of women entrepreneurs having a mean score of 3.66 and ‘Entrepreneurial opportunities’ is the next important self-motivating factor influencing success of women entrepreneurs having a mean score of 3.39 and ‘Ideas for business ventures’ has been ranked at the lowest among the entrepreneurs with the mean score of 2.61.