Volume : 4, Issue : 1, January - 2015

Role of Public Relations as a major Tool of Enhancing Patient Communication in the direction of Effective Health Communication

Ms Tanushri Mukherjee, Dr. Prof S. S. Nathawat

Abstract :

<p>A hospital is a multifaceted institution rendering health services, which is an important service delivered to the patients< /> and so it is quite natural that every aspect of its functioning has an impact on its Public Image. Hospital being a Health< /> care service organization, finds itself very difficult to satisfy its target stakeholders, specially patients since service is something very intangible< /> and as such people can have different perceptions regarding the service quality.< /> To analyze how the function of Public Relations act as a major tool of enhancing Patient Communication by employing various communication< /> strategies and tools, the paper makes a primary research work in the area on the basis of surveying patients and seeking their opinion about< /> whether they feel that Public Relations Manager of a hospital plays an important role as a strong medium of disseminating timely and accurate< /> Health related Communication acting as tool of Patient Communication. </p>