Volume : 7, Issue : 9, September - 2018

E-Commerce in India - A Review

Dr. Chirag V. Erda

Abstract :

<p class="MsoNormal" style="text-align:justify;line-height:150%"><span lang="EN-IN" style="font-size:12.0pt;line-height:150%;font-family:"Times New Roman","serif"">E-Commerce in India has been experiencing remarkable growth. From a buzzword it becomes reality of a current-day, successfully changing the way people transact. Today, consumers can shop literally everywhere within minutes, from their workstations or homes, and most importantly, at any time of the day at their leisure. The online market in the India is growing in terms of offerings ranging from travel, movies, hotel reservations and books to the likes of matrimonial services, electronic gadgets, fashion accessories and even groceries. But there are some serious challenges like declining profitability, tax framework, counterfeit goods etc. Present paper discusses the growth, opportunities and challenges of e-commerce in India.<o:p></o:p></span></p>