Volume : 8, Issue : 8, August - 2019

Determination of Shoppers‘ Attitude towards Modern Retail Formats in India

Dr. Jasnoor Kaur

Abstract :

The burgeoning retail industry has ought a drastic change in terms of organized retail formats affecting the shopping behavior of consumers. The paper aims to investigate the preference of consumers towards different retail formats and to give an insight into the attitude of shoppers towards organized retail formats in India. Multistage convenience sampling technique was used and the area was divided into three regions: National Capital region, New Emerging Cities and Traditional cities. One way and two- way ANOVA was performed. Likert scale was used to rate the responses. The results showed that F-ratio was statistically significant w.r.t. consumer attitude and factors influencing organized retailing. The study concluded that the modern retail stores have high growth potential and there is a transformation in consumer preference towards modern retail formats. Moreover, the consumers are product specific in their store choice.