Volume : 5, Issue : 7, July - 2016

IMPACT OF DEMOGRAPHICS ON THE INVESTMENT BEHAVIOR OF INDIVIDUAL INVESTORS OF KASHMIR

Aayat Fatima, S. M. Shafi

Abstract :

<p>&nbsp;Investment is the flow of capital which is used for productive purposes. Investment behavior for the present study is measured through the various investment avenues available for investment. The main objective is to check the impact of demographic factors on investment behavior. The data for the present study determining investment behavior of individual investors of Kashmir has been collected through a well-structured questionnaire. The sample was geographically stratified into three districts of Kashmir viz., Srinagar, Anantnag and Baramulla. The total respondents across these districts were 392. The impact of demographics on the investment behavior is found using the t test and ANOVA analysis. The results depict that Age and Occupation has significant impact on the investment decision making of the investors of Kashmir while Gender and Marital Status exhibits no significant relation with the investment behavior</p>