Volume : 4, Issue : 3, March - 2015

WOMEN ENTREPRENEURSHIP IN INDIA: CHALLENGES AND PROBLEMS

Dr. D. Janet Rajakumari, Ms. J. Angel Beulah Gracelin

Abstract :

<p>&lt;p&gt;&amp;nbsp;Women entrepreneurship is now a days a major opportunity for the people who migrate in areas. On the country it&amp;nbsp;&lt;/p&gt; &lt;div&gt;is also a fact that the majority of women entrepreneurs are facing many problems due to not availability of primary&amp;nbsp;&lt;/div&gt; &lt;div&gt;amenities in areas of developing country like India. Lack of education, financial problems, insufficient technical and&amp;nbsp;&lt;/div&gt; &lt;div&gt;conceptual ability it is too difficult for the women entrepreneurs to establish industries in the areas. The environment in the family, society and&amp;nbsp;&lt;/div&gt; &lt;div&gt;support system is not conducive to encourage people to take up entrepreneurship as a career. It may be due to lack of awareness and knowledge&amp;nbsp;&lt;/div&gt; &lt;div&gt;of entrepreneurial opportunities. The young and well educated mostly tend to leave. As per circumstances, l people by force may be more selfsufficient than their urban counterparts, but the culture of women entrepreneurship tends to be weak. Continuous motivation is needed in case&amp;nbsp;&lt;/div&gt; &lt;div&gt;of employee who is sometime difficult for an entrepreneur to Problems in Women Entrepreneurship Entrepreneurs are playing very important&amp;nbsp;&lt;/div&gt; &lt;div&gt;role in the development of economy. They face various problems in day to day work. As the thorns are part of rose, similarly every flourishing&amp;nbsp;&lt;/div&gt; &lt;div&gt;business has its own kind of problems. Some of the major problems faced by women entrepreneurs are as under. This paper makes an attempt&amp;nbsp;&lt;/div&gt; &lt;div&gt;to find out the problems and challenges for the potentiality of women entrepreneurship. It also focuses on the major problems faced by women&amp;nbsp;&lt;/div&gt; &lt;div&gt;entrepreneurs especially in the fields of marketing of products, financial amenities and other primary amenities, i.e. availability of electricity,&amp;nbsp;&lt;/div&gt; &lt;div&gt;water supply, transport facilities and required energy etc. The changing global environment raises questions about the ability of traditional,&amp;nbsp;&lt;/div&gt; &lt;div&gt;small&amp;ndash;scale businesses in areas to share the potential benefits offered by the changing environments. The rapid (though decline) population&amp;nbsp;&lt;/div&gt; &lt;div&gt;growth, coupled with even faster urbanization, creates increasing demands. In India, populations in general grow about twice as fast as the&amp;nbsp;&lt;/div&gt; &lt;div&gt;overall total, and by 2020 they may exceed the size of populations. Such a major demographic trend challenges the capacities of some traditional&amp;nbsp;&lt;/div&gt; &lt;div&gt;small&amp;ndash;scale businesses to cope with the increasing demands.&lt;/div&gt;</p>