Volume : 4, Issue : 4, April - 2015

A Study of the Factors Affecting Attitude of Consumers Towards Eco-Labeled Products

Faiz Hasan, Dr. Mohd. Afaqkhan

Abstract :

<p>&nbsp;Eco&ndash;labelling is a way to provide consumers with credible and easily accessible information on the environmental&nbsp;</p> <div>attributes of a product. The consumers around the world are found to have positive attitude towards eco&ndash;labelled&nbsp;</div> <div>products. This study is conducted to determine the factors affecting the attitude of consumers towards eco&ndash;labelled&nbsp;</div> <div>products in India. The data was collected from 375 students of Aligarh Muslim University, Aligarh with the help of structured close ended&nbsp;</div> <div>questionnaire. The data collected was analysed using correlation. Social Influence and Perceived seriousness of environmental problems&nbsp;</div> <div>correlate positively with the attitude of consumers towards eco&ndash;labelled products. It is recommended to the marketers of eco labelled product to&nbsp;</div> <div>approach the consumers through their social groups.&nbsp;</div>