Volume : 5, Issue : 4, April - 2016

Importance of Customer Cost element of 4C based Marketing Mix

Pankaj Bihani, Prof. A. Bhowal

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Pankaj Bihani, Prof. A. Bhowal Importance of Customer Cost element of 4C based Marketing Mix Global Journal For Research Analysis, Vol.5, Issue : 4 APRIL 2016


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