Volume : 6, Issue : 4, April - 2017

A study on purchase towards Branded Apparels (with reference to Vellore city)

Dr. K. Vinithi

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify; text-indent: 0.5in;">The Indian consumers are known to be price-sensitive and retailers have to manage with razor thin margins in order to compete for the share of wallet of the grocery consumer. Margin on food retail is in between 12 percent to 15 percent with a post-tax margin of 2 percent (Vijayraghavan, 2007). The entry of huge grocery format of Reliance is expected to further kick up competition in the business and put pressure on margins (Daftari, 2007). The 2000-crore Future Group (Pantaloon Retail) intends to increase its non-grocery business from the present 40 percent to 50- 70 percent in view of the increased competition in the grocery business in coming years where in the group&rsquo;s grocery model might not be competitive enough (Vijayraghavan, 2007).&nbsp;</span></p> <p class="MsoNormal" style="text-align:justify;text-justify:inter-ideograph;&#10;text-indent:.5in;line-height:150%"><span style="font-size:12.0pt;line-height:&#10;150%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>