Volume : 6, Issue : 4, April - 2017

SOCIETAL ENCUMBRANCES OF WOMEN ENTREPRENEURS: A DIAGNOSTIC STUDY

Anuradha. Averineni

Abstract :

<p>&nbsp;<span style="font-size: 12pt; text-align: justify;">An earnest attempt is made in this paper to create a sense of self confidence among women who have undertaken certain entrepreneurial assignments and wipeout feelings of gender inequalities among them.</span><span style="font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-size: 12pt; text-align: justify;">In the present scenario of globalization, it is meaningful from the view point of exploring potentialities for empowerment of women and the necessary ameliorating</span><span style="font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-size: 12pt; text-align: justify;">mechanism suited to highly volatile socio economic environment.</span><span style="font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-size: 12pt; text-align: justify;">It is noticed that about 50 per cent of the women entrepreneurs believed that the confronted gender discrimination when dealing with bankers and other financial institutions.</span><span style="font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-size: 12pt; text-align: justify;">In order to curb such gender inequalities and to keep the whole gamut of women entrepreneurship on more viable footing that this study was undertaken.</span></p> <p class="MsoTitle" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%"><o:p></o:p></span></p>