Volume : 2, Issue : 5, May - 2013

Buying Patterns of Customers at Shopping Malls of Sub–urban Areas of India

Debayan Nandi

Abstract :

At shopping malls organized retail stores merchandise their goods to get them sold by different buying patterns namely compulsive and impulsive. Reasonably quick decision–making during purchase and instinctively inclined in favor of instant possession of any goods or service is termed as impulsive buying. On the other hand compulsive buying behavior is a considerate action characterized by planned investment to acquire any goods or service out of compulsion like daily consumption or investment in financial products for future safety. These buyers usually give very less consideration to probable harmful effects that may result from their purchased products. This study aims at individual differentiations in contact and how they influence purchase decisions of the customers in organized retail stores. Additionally, this study comes across at the correlation between impulse buying motives and general personality traits. Confirmatory factor analysis confirms various constructs comprising impulsive spending, attitude towards private label ands, promotional programs to lure customers.