Volume : 6, Issue : 11, November - 2017

CONSUMERS� AWARENESS TOWARDS FERTILIZERS IN ERODE DISTRICT

Mrs. S. Rubadevi, Dr. T. Palanisamy

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The role of fertilizers in accelerating the growth of crops and enhancing the fertility of soils is crucial.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">Several types of fertilizers like organic, inorganic, manure, potassium and phosphate fertilizers have been made available.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The appropriate fertilizers should be used for different kinds of crops, soils and periods.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The awareness of consumers towards various features of fertilizers has been examined in this study.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">For this purpose, Erode District, being one of the agricultural based districts in Tamil Nadu has been selected.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The data required for the study have been collected from the primary sources &ndash; the selected respondents.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The relevant statistical tools like chi square test and ANOVA have been used to analyze the primary data.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The study has found that the place of purchase of fertilizers and ownership of land have significant influence on the awareness of farmers towards fertilizers.</span></p> <p class="MsoNoSpacing" style="text-align:justify;line-height:200%"><span style="font-size:12.0pt;line-height:200%;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;"><o:p></o:p></span></p>