Volume : 7, Issue : 5, May - 2018

A STUDY ON CUSTOMERS‘ SATISFACTION TOWARDS AFTER-SALES SERVICES OF PHILIPS HOME APPLIANCES IN TIRUPUR OF TAMILNADU, INDIA.

Dr. C. Selvakumar, Sathiskumar K

Abstract :

<p class="Default" style="text-align:justify;text-indent:.5in;line-height:200%"><span style="color:windowtext;mso-bidi-font-weight:bold;mso-bidi-font-style:italic">Customers&rsquo; satisfaction is a strategic goal of any organization. After sales service is one of the important factor that influence customers&rsquo; satisfaction in case of durable goods. </span><span style="color:windowtext">Three major activities that play a crucial role within the after-sales services in the manufacturing industry are field technical assistance, spare parts distribution and customer care. <span style="mso-bidi-font-weight:bold;mso-bidi-font-style:italic">In this study 200 respondents are taken as samples for doing this research.The data required for this study is collected through a structural questionnaire. </span><span style="mso-bidi-font-style:italic">Simple percentage analysis and Chi-square test are used as tools for analysis of this study.<span style="mso-bidi-font-weight:&#10;bold">This study has considered different aspects of after sales services that have impact on customers&rsquo; satisfaction. </span></span><o:p></o:p></span></p>