Volume : 7, Issue : 9, September - 2018

Faceless, paperless & cashless: A Study on Adoption of Independent M-Wallets in Ahmedabad City

Dr Sneha S Shukla

Abstract :

<p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;">MOBILE WALLETS&rdquo; have changed world&rsquo;s payments system by providing multiple digital services right from utility payment to e-tailing. Players like Paytm, Mobikwik, Freecharge, Oxygen, Citrus etc. have already taken charge towards the payment system&amp; many more players likely to explore this opportunity in Indian market. The paper while considering the scope of M-Wallets, tries to find out the preference of users for the service provider. The study also attempts to determine the purpose for which M-Wallets are used. The paper then examines the factors influencing the adoption of M-Wallets as well as the risk &amp; challenges faced by the respondents. The study is conducted in Ahmedabad City with a sample size of 100 respondents. Techniques like Chi-Square Test, T- test &amp; Weighted Average Rank Analysis are used for testing the hypotheses and drawing conclusions.<o:p></o:p></span></p>