Volume : 2, Issue : 10, October - 2013

A Study on Readability of Selected Articles in farm Magazines of Andhra Pradesh

T. Archana, A. Sailaja

Abstract :

Descriptive research design was followed for carrying out the study. The State of Andhra Pradesh was selected purposively for the study as the investigator hails from the state. Out of 23 districts of Andhra Pradesh, 16 were selected using sample random sampling technique. Based on the criteria of highest circulation as well as the availability of the subscribers for each of the farm magazines, three Telugu farm magazines were selected for the study. They were the publications of Acharya N.G. Ranga Agricultural University (Vyavasayam–I category) state department of agriculture (Padipantalu–II category) and private agency (AnnadataIII category), respectively as denoted. To study readability of farm magazines three, hundred word samples were purposively selected from the ‘others’, which was found to be commonly followed format of presentation (recorded high frequency) from each of the three farm magazines. Thus, a total of nine, 100 word samples from three farm magazines formed the sample to assess the readability. The findings with regard to the level of reading ease of the three farm magazines were found to be ‘very difficult’ with reading ease score of less than 15. The findings with regard to level of human interest in three farm magazines were ‘dull’ with human interest scores of 16.87, 20.74 and 19.19 respectively. Level of human interest can be increased to ‘dramatic’ from ‘dull’ through farmer–led journalism wherein farmers need to be encouraged to document their experiences