Volume : 2, Issue : 10, October - 2013

Management of IPR as A Corporate Strategy in India

Suvrashis Sarkar, Dr. Stephen D Silva

Abstract :

Talking of strategies, quality of deliverables, competitive price offerings, superior supply chain, creation of great ands, being international, having major market share, being successful in the stock market index are to list a few . However IPR which is largely perceived as a legal entity in India is never considered a part of the corporate strategy. Most often in India, the term intellectual property rights come to mind or action only when an infringement has happened and the time is high for a legal action involving IPR laws, never otherwise. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Indian industries who have taken IPR to a certain serious manner are none but the Pharmaceutical, Information technology and Entertainment sectors only. This paper attempts to analyze management Intellectual Property Rights in Indian organizations as a corporate strategic feature to be able to capitalize on and maximize the value of their intellectual property assets