Volume : 3, Issue : 1, January - 2014

A Study on Consumer Satisfaction towards Health Drinks with Special Reference to Coimbatore City

Dr. B. Thangaraj, M. Prakash, S. Nandhini

Abstract :

The present day market scenario reveals the existence of a complex Indian market. There is not indicated to identify the motivators and demotivating factors affecting the consumer behavior. Marketers are trying to understand what motivates the consumer. In order to avoid the situation where a consumer may reject the firms offerings, markers are looking beyond the conventional demographic to map the market. They have release that consumer purchase decision is strongly influenced by the interplay of various environmental factors like personnel influence, family, situations, social class culture, individual differences in education, knowledge, interest, attitudes, personality, values, availability of resources and involvement level.