Volume : 1, Issue : 4, September - 2012

Consumer Perception Towards 3G Mobile Technologies

Richa Pandit, Devina Upadhyay

Abstract :

Consumer perception towards 3G mobile technology gives some positive and some negative influences Attitude towards Using (ATU) 3G services. Perceived Ease of Use (PEU) positively influences Perceived Usefulness of 3G services. Perceived Risk (PR) negatively influences Perceived Usefulness of 3G services. Intrinsic Motivation (IM) positively influences Attitude towards Using (ATU) 3G services. Perceived Service Quality (PSQ) negatively influences Attitude towards Using (ATU) 3G services. By using non–probability convenience sampling a survey of 200 customers of Ahmedabad was carried out using a structured questionnaire on Consumer Perception. Analysis was carried out using descriptive statistic & Annova. This paper is intent to measure the perception of consumer towards 3G mobile technology