Volume : 3, Issue : 2, February - 2014

An Approach Towards Developing a Successful Service Brand

Mridanish Jha

Abstract :

Branding in services marketing is about the amalgamation and steadiness of functional and emotional values. Branding plays an extraordinary role in service companies because strong ands increase customers\' trust of the imperceptible purchase. Strong ands enable customers to better envisage and comprehend intangible products. A powerful service and is fundamentally a promise of satisfaction. Identifying and sustaining the values of a services and is vitally important for and success. This paper explores the issues of and equity in services and also focuses on fundamental criteria for developing a service and.