Volume : 3, Issue : 4, April - 2014

A Study of Customer Attitude Toward ICT Services Provided by Selected Private & Public Sector Banks

Dr. Mamta Shah

Abstract :

Ankrah (2012) stated that, Technology has ought about a complete paradigm shift in the functioning of banks and delivery of banking services. The purpose of this research is to find out the level of satisfaction of bank customers using electronic products and services provided by the banks. A total of number of customer taken for the study is 196. Analysis of variance technique is employed to study the significant relationship between the occupation and customer attitude for ICT services and significant relationship between the age and customer perception for ICT services. The result of the study clearly shows that different age group of customer and different occupation group of customers have different attitude towards the banking ICT services. In this paper authors also describe how Information and Communication Technology (ICT) is important in improving the performance and efficiency of banking transactions and to ing new quality to services as it re-organizes knowledge and effectively incorporates intelligent access to and use of the data in banking system.