Volume : 3, Issue : 5, May - 2014

Employee Engagement–A Strategic Hr Practice Towards Sustainable Work Force

M. Jabeen, Dr. Lalitha Balakrishnan

Abstract :

Human resource Management has undergone a Paradigm shift in its approach towards Human Capital. All Organisations are now vying with each other to attract, recruit and retain their competent workforce. Such talented employees have proven to be the force behind successful organizations. Various strategies and methods to manage the talent pool have been studied and adopted by HR Managers. Employee Engagement is one such strategy that will help managers build talent pools among its workforce. Employee Engagement has the potential to significantly improve employee attraction, productivity, loyalty and reputation of an organization