Volume : 3, Issue : 6, June - 2014

Customizing Clustering Algorithm For Data Mining For Lead Generation

E. Manigandan, Dr. V. Shanthi, Magesh Kasthuri

Abstract :

Lead generation is a technique used to attract or generate customer leads using lead generation techniques like contextual advertising (to be discussed below). It is an easy and painless way of attracting people/users and cultivating prospective customers out of them. This study is taken to customize Clustering Algorithm for Data mining process in a Customer Relationship Management field as the space of data is more and variant [17]. Also proving the usability of customized Clustering Algorithm in Data Mining and the efficiency in processing mechanism compared to other costlier methods used in current situation of Data mining in Customer Relationship Management is part of this study. Clustering Algorithm is oadly used as Spectral algorithm in Social media [2], where a reference of a contact is used and mined further for various combinations of suggested friends and lookups.