Volume : 3, Issue : 6, June - 2014

A Study of Effective Modern Marketing Methods & Their Impact on Consumer

Jitendra Kumar Singh, Manvendra Singh, Amit Gupta, Rajesh Dubey

Abstract :

Marketing, more than any other business function deals with customer. It revolves around the customer. Building relationship based on customer value and satisfaction is at the very heart of modern marketing. The pricing strategies adopted the promotional tools selected; the design, shape and size of the product and the place of sales etc. are all decided after finding out the lifestyle, culture, buying habits and media consumption habits etc, of all customers. Marketing links producers and consumers together for mutual benefits production will be meaningless if goods produced are not supplied to consumers through appropriate marketing mechanism. When we saw around us we find marketing in advertisements that fill our T.V. spice up our magazines, stuff our mailbox or enliven our web pages. At home, at school, where we play, and where we work. We came across the marketing in almost everything that we do. Behind it all is a massive network of people and activities competing for our attention and purchases

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Cite This Article:

Jitendra Kumar Singh, Manvendra Singh, Amit Gupta, Rajesh Dubey A Study of Effective Modern Marketing Methods & Their Impact on Consumer Global Journal For Research Analysis, Vol: 3, Issue: 6 June 2014


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