Volume : 4, Issue : 1, January - 2015

Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention: A Framework Based Analysis

Dr. A. Narasima Venkatesh, Dr. Geetha R

Abstract :

<p>Today, due to globalization and technological advancements, an extremely competitive knowledge&ndash;based economy< /> has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an< /> established fact that talented employees are considered essential for organizational growth but at present they have become essential for the< /> survival. This state of attraction and retention of the talent from exceedingly competitive market has led to a war of talent. Furthermore, in today&rsquo;s< /> business scenario, employer ands have developed into extremely valuable assets. As everyone is obsessed by anded products and services,< /> employer and has attained a position of status symbol and organizations are using their employer and to attract fresh pool of talented< /> workforce and to retain potential talents. In order to create an appealing employer and organizations&rsquo; are investing huge capital on building< /> and communicating their employer and to the potential talent. Given the scenario of &ldquo;War of Talent&rdquo;, developing a strong employer and< /> image by an organization helps in a substantial way to acquire and retain talent. Having said that, organizations&rsquo; should exercise utmost care< /> while developing and implementing employer anding process as it acts as a crucial game&ndash;changer to attract and retain talent.</p>