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MENUVolume : 4, Issue : 3, March - 2015
BRAND PREFERENCE AND DOMESTIC CONSUMPTION OF AAVIN MILK IN TIRUPUR DISTRICT
Thiyagaraj. V,
Abstract :
<p> In today’s highly informed, competitive and saturated market, a key to success of any business depends on knowing </p> <div>consumer and his consumption patterns and recognizing and understanding factors influencing his decision–making </div> <div>for the purpose of developing an attractive offer of products, supporting services, communication means and other </div> <div>marketing tools that would fit like a glue to customer’s needs. In today’s world of growing competition where there are numerous ands selling </div> <div>the same products, consumers have an abundant number of choices and many diverse factors influence their buying behavior. This study is </div> <div>based on Descriptive study and the statistical tools used are Percentage &Chi – Square Analysis.This study made an attempt to find the factors </div> <div>affecting consumer’s buying behavior, with the focus on aavin milk in Tirupur District. </div>
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Download PDF Journal DOI : 10.15373/2249555XCite This Article:
THIYAGARAJ.V, Brand Preference and Domestic Consumption of Aavin Milk in Tirupur District Global Journal For Research Analysis, Vol: 4, Issue: 3 March 2015
