Volume : 4, Issue : 3, March - 2015

AN EMPIRICAL STUDY OF PROBLEMS OF SHRINKAGE FACING BY RETAILERS IN KALYAN AND DOMBIVILI REGION

Dr. Sandeep Rajendra Sahu

Abstract :

<p>&lt;div&gt;Shrinkage had cost retailers a whopping $128.51 billion globally in the year 2013 and India is no exception. Retail&amp;nbsp;&lt;/div&gt; &lt;div&gt;shrinkage simply means losses to retailers due to mostly theft from the stores. With increasing challenges in retail sector,&amp;nbsp;&lt;/div&gt; &lt;div&gt;the only way to survive is to be competitive without compromising on the quality of services. And cost minimization&amp;nbsp;&lt;/div&gt; &lt;div&gt;plays an important role to achieve this objective. So, retailers should try to identify the real causes of shrinkage and thereafter proper loss&amp;ndash;prevention method should be employed for reducing losses incurred due to shrinkage.&amp;nbsp;&lt;/div&gt; &lt;div&gt;This research paper attempts to find out the retail shrinkage rate and causes (sources) of shrinkage of Kalyan and Dombivili retailers. It also&amp;nbsp;&lt;/div&gt; &lt;div&gt;studies their methods of minimizing losses incurred due to the shrinkage. For the purpose of the study, twenty&amp;ndash;four retail stores are randomly&amp;nbsp;&lt;/div&gt; &lt;div&gt;selected as a sample. After the analysis of the study, researcher suggests that along with employing the modern technologies like EAS and CCTV,&amp;nbsp;&lt;/div&gt; &lt;div&gt;collaborating with loss prevention specialist and regular training to staff people would help the retailers in their attempt in controlling their store&amp;rsquo;s&amp;nbsp;&lt;/div&gt; &lt;div&gt;shrinkage rate.&amp;nbsp;&lt;/div&gt;</p>