Volume : 1, Issue : 7, December - 2012

Consumer Behaviour towards Two–Wheeler Bikes � A Comparitive Study of Rural and Urban Consumers of Jodhpur District of Rajasthan

Sheetal Soni, Abhishek Soni

Abstract :

The paper presents the results of the survey conducted on the Consumer of Two–Wheelers (based on responses from 100 two–wheeler users from both urban and rural areas) in Jodhpur District of Rajasthan. Though the sample size is small, the study ings out some of the interestin g observations about the general attitude of the Indian Consumers towards their purchase decisions and behavior, which could be oadly applicable to many other consumer products as well.